Marketing intelligence have predicted 4.3% rise in global advertising spend in 2019; the strongest growth since 2011.
The ads income of online giants like Google and Facebook is expected to rise 22% and will make for a market share of 61.4% combined.
Traditional media excluding print have fared admirably well even though print publishers have been hit with many brands moving to online marketing.
The UAE is the top GCC country for advertising spend which includes online, outdoor and newspaper based.
With the Expo 2020 very close to inauguration, one of the ancillary industries to benefit from this event will be the marketing and ad industry. Also in terms of hiring, this industry has recently seen a rise in the UAE.
This indeed is the right time for new entrepreneurs and companies to venture the UAE market.
Your new business license can be registered through a mainland structure with a UAE national partner or if you would want something with a 100% foreign ownership then a free zone company would suffice.
The National Media Council (NMC) are the authorities who regulate anything related to Media and Advertising in UAE and hence a pre-approval would be required from them before a final license is issued. Your consultant would be able to assist you with this process.
A suitable registered office is also mandatory; so you may opt for a standalone service office for a Mainland company or an office, flexi-desk provided in the case of a free zone.
If you would be targeting government agencies for business, it would be recommended to have a Mainland company in place else a free zone company will suffice. If you would want to incorporate a company and keep your initial overheads low, again free zone companies will be a recommended option for startups.